Grow it yourself

PROJECT’S ID

Location : Current implementation sites: Tunisia (Tunis, Hammamet, Tataouine , Djerba)
Expansion sites : Algeria, Benin, Egypt, Spain, Libya
Creation date : 2018
Founder : Ilyes Saidani (CEO) and Thomas Chauvin (CMO)
Sector : Urban and rural agriculture / Social and Solidary Economies / Innovations / Training and awareness raising
Partners : Tunisian Ministry of Agriculture, FAO – Food and Agriculture Organization of the United Nations, GIZ – Office of German Development Cooperation
Prizes won : Entrepreneur Social 2018 / Best sustainable development project in Tunisia 2018

DESCRIPTION OF THE PROJECT

Grow It Yourself, GIY, is a start-up specialising in soil-free agriculture that aims to improve the yields of sustainable agriculture in urban and rural areas.
Initiator of social innovations, GlY manufactures, installs and maintains hydroponic and aquaponic turnkey systems for growing pesticide-free food products.
Concerned with the environment, GIY strengthens the skills of local stakeholders through a range of training adapted to Mediterranean and African agriculture.

FOUNDER

Ilyes Saidani (CEO) is a specialist in soil-free cultivation: hydroponics and aquaponics.
He develops soil-free formations, design them and installs the production systems. He created GIY from a simple idea, i.e. feeding cities !

Thomas Chauvin (CMO) is a logistics engineer and urban farmer . He is the guarantor of the development strategy and participates in the integration of production systems in the urban ecosystem and in the institutional market

FINANCING NEED

Estimated investment: € 860,000

KEY FIGURES

850 farmers and 60 private customers
Order Book (Sept2019)
As part of our commitment to quality and transparency, detailed budgets are available on request.

VALUE PROPOSITION

In less than a week, GIY develops, installs and trains your audience in soil-free, sustainable agriculture. In three months, GIY ensures you a varied agricultural production. In one year, GIY positively impacts the autonomy and food security of its customers. Anxious to support food self-sufficiency and diversification in the Mediterranean region and in Africa, GIY adapts its agricultural systems to urban and rural contexts, and takes into consideration social and environmental dynamics. GIY’s agricultural innovations make it possible to integrate new local production methods and create a profitable, nourishing and sustainable new economic system for our customers and beneficiaries.

MEDITERRANEAN DIMENSION

The solutions implemented by our start-up respond to the environmental, economic and social crises of the Mediterranean region.
In a context of massive urbanisation of the region, we want to promote production tools that can create employment opportunities, support social protection, and improve the resilience of food distribution channels through a soil-free and local culture.
The Mediterranean basin and Africa are the main expansion areas. GIY was established in Tunisia and also invests in Libya, Morocco, Algeria, Egypt, Spain and Benin.

NEXT STEPS

CHANGE OF SCALE: EUR 290K
Create pilot urban farms in the main urban and rural areas in Tunisia

INNOVATION: EUR 55K
Create a mobile app for integrated management of agricultural production units. Use renewable energy sources within agricultural production units.

DIVERSIFICATION: EUR 515 K
Diversify the range of agricultural production units to enable better adaptation to households and institutional markets (schools, hospitals, etc.). Develop training related to the use of agricultural production units.